Friday, May 5, 2017

Mass Media In 2025

Mass Media In 2025, edited by Erwin K. Thomas and Brown H. Carpenter was published in 2001, Greenwood Press.  It was an attempt to look at what the media's industries, organizations, people, and nations would look like by 2025. Since 2001, there were remarkable developments in print, electronic and social media. Today, we're in an incredible evolution of media technologies, social outreach, and their impact.

The verdict concerning how the 16 contributing authors did in their predictions aren't fully in yet. However, there were pleasant surprises in books, newspapers, magazines, radio, television, religion, telephones, and social media. In politics we have witnessed the rise of fake news.  Traditional reporting has given way to opinion pieces. Women and minorities have made some progress as the media evolves, but historical discrepancies still exist.  Developing nations are benefiting from the evolution in social media, and the developed world's “Global Village.” Much media information flows from the major capitals of the world.

Media's coverage has intensified with technological diversity - the 24-hour news cycle is alive, and there exists more publications on-demand. Countries continue to be bombarded with slick advertising and public relations enterprises are flourishing. These developments have occurred because of bigger budgets, more efficient organizational structures, and mergers. Such corporate structures have kept pace with the digital rise of newspapers, magazines, radio, TV, computers, telephones, and social media.


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